Cafe Use Case

Primo Rewards for cafes

If you already know why a loyalty card helps a cafe — you don't need convincing on that part — this page is for the next question: what does actually running one on Primo look like, day to day, behind the counter?

Setting up takes about as long as a pour-over

You sign up, walk through a short onboarding tour, and set your reward rule — most cafes go with something like "buy 9, get the 10th free." From there Primo generates a QR poster you can print or display at the counter. There's no POS integration to configure and nothing for your customers to install. That's the whole setup.

What a shift actually looks like

A customer scans the QR code once and joins. After that, they log in on their own phone using their WhatsApp number and a one-time code — no password to forget, no app to open. When they pay, you tap "add stamp" on your side. The update is instant on your screen; there's no waiting around for a page to reload between customers, which matters a lot during a Saturday morning queue.

What you see on your side

Your dashboard is split into a few plain tabs: your customer list, a WhatsApp tab, basic analytics on visits and redemptions, and a QR/CSV export if you want to pull your data out or print a fresh poster. Nothing buried three menus deep — the idea was to keep it usable by whoever's working the counter that day, not just you.

Redemption stays in your hands

When a customer's card is full, you verify it and confirm the redemption yourself. Customers can see their own progress, but they can't redeem a reward without staff confirming it — that's deliberate, so the reward stays in your control rather than running on the honour system.

Worth knowing: you can change your reward rule after launch if it's not landing the way you expected — nothing about the setup locks you in.

Getting started

Primo comes with a 30-day free trial and no credit card required to start. Most cafes have it running behind the counter within about ten minutes of signing up.


Questions cafe owners ask before signing up

Can more than one staff member add stamps?
Yes — anyone working the counter can add a stamp once they're logged into the merchant dashboard, so it's not tied to one person being on shift.
What if the internet drops mid-shift?
You'll need a connection to add a stamp or check a customer in, the same as any card payment terminal would. It's a brief interruption, not a lost stamp — nothing gets recorded incorrectly.
Can I change the reward rule after I've launched it?
Yes, at any point from your dashboard. Customers already partway through a card keep their existing progress.
Do I need a POS system for this to work?
No. Primo runs independently of whatever POS or billing setup you already use — it doesn't need to integrate with anything.
What does it cost?
There's a 30-day free trial with no credit card required. Current plans are on the pricing page.

If the idea already makes sense and you're just deciding whether Primo is the right tool for your cafe — this is genuinely what it looks like once it's running. No hidden setup, no app for your customers.

Start your free trial