Bakeries have a slightly different rhythm than cafes — a lot of value sits in occasional big orders (a birthday cake, an anniversary order) rather than a daily coffee habit. Primo works for both patterns, but here's specifically what it looks like set up for a bakery.
Setup, with your actual products in mind
You choose the reward rule that matches how customers actually buy from you — a pastry stamp card for casual daily purchases ("buy 8, get 1 free"), or a cake-order reward for the bigger, less frequent purchases ("after 3 cake orders, unlock a reward"). Either way, setup is the same short onboarding tour, and you get a QR poster to display at the counter.
Where birthdays fit in
Because so much of a bakery's business is tied to birthdays and celebrations in the first place, capturing a customer's birthday at sign-up is genuinely useful here — not as an automated marketing blast, but as something your staff can glance at and use for a small personal gesture during that customer's birthday week.
What a day at the counter looks like
A regular customer scans your QR code once to join, then logs in on their own phone with their WhatsApp number and a one-time code whenever they want to check their card. When they place a qualifying order, you add the stamp from your dashboard — it updates instantly, so there's no lag while you're also boxing up someone's order.
Your dashboard, kept simple
You get a customer list, a WhatsApp tab, basic analytics on visits and redemptions, and a QR/CSV export for reprinting posters or pulling your own data. It's built to be usable by whoever's behind the counter that day, not just the owner.
Redemption stays with you
Customers can see their own progress, but redemption itself is confirmed by staff — so a completed card for a free pastry or a cake discount only gets honoured when you verify it, not automatically.
Getting started
There's a 30-day free trial with no credit card required, and most bakeries have it running within about ten minutes of signing up.